The position
We're looking for our Junior Marketing Manager to drive the acquisition and conversion of new leads for Pyla. A unique opportunity to participate in the structuring of a fast-growing SaaS startup! Working closely with the CEO, you'll be in charge of activating and scoring acquisition levers for inbound marketing (lead scoring/marketing automation), growth (outbound) and onsite (events), as well as optimizing the conversion rate across all actions.
About Pyla
Pyla publishes a SaaS solution for IT teams. The software enables HR, Managers, General Services and IT to coordinate the allocation/withdrawal of hardware, software, badges, etc. throughout the employee lifecycle, i.e. on arrival and departure, as well as during job changes, long-term leave, etc.
Missions
Marketing strategy and structuring
- Definition of a marketing playbook: personas, market players, positioning...,
- CRM management: data segmentation and enrichment, optimization of marketing/sales processes, CRM data quality monitoring,
- CMS/showcase site management: management of site optimization, visitor experience and conversion, and corporate content (page creation and updates),
- Integration of an optimized technical marketing stack (implementation, connections, etc.),
- Support teams in creating and updating marketing materials.
Activation of marketing acquisition levers
- Setting up an inbound/marketing automation structure: scenarios, workflow, forms, landing pages, lead tracking/scoring, automated e-mails,
- Copywriting and design of SEO content (blog) and downloadable content (CTA),
- Management of paid and organic communication: launch of Google Ads/Linkedin Ads campaigns and organic animation of accounts to encourage growth in the subscriber community,
- Implementation of personalized e-mail sequencing (growth management),
- Setting up regular themed on line/on site actions (webinars, masterclasses, demo workshops, etc.),
- Steering marketing performance (KPIs) and managing conversion tracking with the sales team (lifecycle, opportunities).
Profile
- You have a degree in marketing (Bac +3 to 5),
- You have initial experience in a similar B2B marketing position (excluding internships),
- Technical knowledge: CRM, marketing automation (Hubspot) and CMS (Webflow),
- Digital skills: SEO/SEA management, Linkedin Ads campaign management,
- Graphic skills: visual creations (Figma, Canva or Adobe suite),
- Solid writing skills and a flair for creativity,
- We're looking for a "pirate or Sioux 😊" profile who likes to find alternatives to problems encountered, is curious, learns fast and is able to deliver quickly. Responsible for your objectives, you're proactive, have a structured way of working and are comfortable working independently,
- You are bilingual in French and English,
- Experience in the tech sector, software publishing, SaaS mode is a plus.
